Social networks have become an integral part of daily life for people around the world. It doesn’t matter if you’re 15 or 40, we are all part of this virtual world. That’s why, as Social Media experts, we want to share our ranking of the 12 most used social networks in Spain and why you should consider them when promoting your business or your client.
Most Used Social Networks
WhatsApp is the most widely used instant messaging app in Spain. Its popularity is undeniable, almost the entire population uses it regularly. Normally, it is used to chat with friends, family, and colleagues, but it is also recommended to consider it to boost your business. WhatsApp marketing allows for more effective and clear communication with the target audience.
Instagram has seen significant growth in recent years. It is a visual platform where users share photos and videos. Influencers and brands leverage its visual appeal to promote products and services. The Instagram algorithm is constantly changing, so we are required to stay ahead of all trends and stay informed.
Although Facebook’s popularity has declined in recent years, we consider it the third most important. It has millions of active users who use it not only to connect with friends and family and share content, but also to follow brands, participate in giveaways, and make purchases from there.
It also features Facebook Marketplace, its own e-commerce platform. It is possible to buy and sell both products and services on it. It offers a convenient way for buyers to find the products and services they need, while allowing sellers to reach a wide audience of potential customers.
TikTok
TikTok has gained significant ground in Spain, especially among younger people. This short video platform challenges us to show constant creativity to grab the attention of its users. Brands are exploring it to take advantage of its reach and hop on the trends set by TikTok.
X (formerly Twitter)
X, formerly known as Twitter, is mostly used to get real-time news, engage in debates, and follow public figures. The character limit promotes brevity and immediacy in conversations. It is an ally for brands such as news portals, medical portals, and informational websites.
YouTube
YouTube is the largest video platform in the world, and of course, it is the most used in Spain. People use YouTube to watch a variety of content, choosing it because it has all kinds of entertainment, regardless of the genre you are interested in. But it’s not just for entertainment; it has also become the number 1 platform for training, learning, and staying informed, thanks to the abundance of tutorials and experts who have their own channels.
Spotify
Spotify has revolutionized the way people listen to music. It provides access to all kinds of songs and genres. It is also the number one site for the new audio format “podcasts,” one of the formats that are trending in marketing. The podcast is an ideal format for those of us whose routines don’t allow enough time to stay informed or simply distract ourselves.
Snapchat
Although Snapchat doesn’t shine as brightly as some of the social media giants like Facebook or Instagram, it has secured a solid place in Spain’s digital landscape. This platform, which caters to a younger and more energetic audience, is characterized by the unique experience of digital communication. At the heart of Snapchat is ephemeral messaging, where users can send photos and videos that disappear after being viewed, adding a touch of mystery and excitement to online interactions.
Discord
Discord is a very popular online communication platform, especially for gamers and various online communities. It offers both voice and text chat options, making communication in large groups and real-time coordination easy. Although it was initially designed for gamers, Discord has expanded to encompass many communities, thanks to its focus on customization and the creation of personalized servers with specific channels for different interests.
Twitch
Twitch, the undisputed epicenter of live streaming and watching content related to video games, has sparked a real craze in Spain. Spanish streamers have captivated crowds of followers around the world and made a phenomenal impact on the digital scene.
LinkedIn is the premier professional network. Users utilize it to search for jobs, make professional contacts, and promote their skills. It is recommended that businesses not neglect this channel because it is not only used for hiring, but it is also very useful for gaining visibility and acquiring B2B clients.
Pinterest, one of the most used social networks, is a destination for those seeking visual inspiration. It is visited to discover ideas for fashion, decoration, recipes, and more. Many brands can benefit from showcasing their products and/or promoting them on Pinterest.
Social networks play a vital role in people’s lives. Platforms like WhatsApp, Instagram, and Facebook offer invaluable opportunities to connect with audiences, promote products and services, and share relevant content. As marketing professionals, our mission is to thoroughly understand these networks and their audience in order to recommend businesses have a solid presence on the right platforms. It’s important to always be aware of what the client is looking for and what audience they want to reach.
Ultimately, success in the market will depend on our ability to successfully navigate this exciting and dynamic digital world.
