A thank you page is a page displayed after a user completes an action on your website, such as submitting a form or making a purchase. This page usually contains a message from your company, along with a coupon code or other offer.
A thank you page is a valuable conversion optimization tool because it gives you the opportunity to guide the user toward another action on your site. For example, you can include a call-to-action (CTA) to sign up for your email list, download a whitepaper, or make another purchase.
What Functions Does a Thank You Page Serve?
Including a CTA on your thank you page can be an effective way to increase conversion rates and customer engagement. However, it is important to ensure that the CTA is relevant to the user’s interests and not too intrusive.
Although a thank you page may seem like a small detail, it can actually be a powerful tool for your business.
A well-designed thank you page can be an excellent opportunity to sell your products, promote other services, or simply encourage the visitor to return to your site.
Objectives of a Thank You Page
- Redirect the user to a landing page to download an e-book
- Display a special offer
- Redirect the user to a landing page to subscribe to a newsletter
- Thank the user for subscribing/purchasing/downloading, etc.
- Display a thank-you video
- Redirect the user to a social media follow-up page
Benefits of a Thank You Page
Thank you pages can also be used to track conversions and measure the effectiveness of marketing campaigns.
By including unique URLs or tracking codes on thank you pages, companies can see how many people complete a desired action as a result of viewing a specific ad or clicking a specific link.
Including a strong call-to-action is also a great way to encourage visitors to take another desired action, such as sharing the site with friends or following the company on social media.
Overall, a thank you page is a simple but effective way to show appreciation to your website visitors while boosting sales and generating additional leads.
How to Create a Thank You Page
Gratitude
Whatever message you choose, make sure to express your gratitude to the user for taking the time to interact with your company.
A simple “Thank you for your interest!” can go a long way. Including a CTA on your thank you page is a great way to increase conversion rates and customer engagement.
Ensure Your CTA is Relevant and Not Too Intrusive
Thank you pages are a valuable conversion optimization tool because they allow you to guide the user toward another action on your site.
By including a relevant and non-intrusive CTA on your thank you page, you can increase conversion rates and customer engagement.
User Experience
- Ensure it looks good on all platforms. Make sure the design adapts to all screen sizes and devices.
- Include visual cues to guide visitors. For example, use icons or separators to indicate where to click or what to do next.
- Use the tone and language that match your brand. Make sure your thank you page reflects the same style and voice as the rest of your website.
- Personalize it. Include the visitor’s name and the product or service they ordered.
Lead Scoring on Your Thank You Page
Lead scoring is a way to calculate the value of a potential customer based on their interest and/or behavior. This can help determine if a lead is a good candidate to become a customer and help assign leads to the appropriate sales representatives.
To perform lead scoring on a thank you page, you can use a variety of metrics, such as the number of page visits, time spent on the page, number of pages visited, etc.
Alternatives to a Thank You Page
Some alternatives to thank you pages include:
Confirmation Page
You can use a confirmation page for a user’s entry or action. It may contain a message or notice confirming the user’s action and may also offer options to edit or cancel the submission.
Receipt Page
This page can provide the user with a receipt for an online purchase or confirm transaction details. It may contain a summary of the purchase or transaction and offer options to view the receipt online or download a PDF copy.
Download Page
You can use it to provide the user with a link to download a file, such as an image, PDF, or document. It can also include a description of the file and options to open or save it to a specific location.
Survey Page
A survey page can be used to collect user data via a questionnaire. It can contain a form with questions and response options, as well as a submit button to send responses to the survey creator.
This is one of the many tools we use at our digital marketing agency when providing ecommerce services or email marketing campaigns. If you want to use them in your marketing actions, contact us.
