E-marketing is another term for digital marketing, that is, all the actions carried out via the internet to improve and grow your business.
E-marketing has a series of advantages over traditional marketing that make it a very attractive option. Additionally, in 2022, having a digital presence is essential. According to data from the INE, in 2021 in Spain, 93.9% of the population aged 16 to 74 used the internet in the last three months, 0.7 points more than in 2020. This represents a total of 33.1 million users.
What are the advantages of e-marketing?
- You have many options for e-marketing: whether creating a website, launching paid campaigns, or building a virtual community, there are countless platforms for all needs and budgets.
- Very few businesses can afford a New Year’s Eve ad, but digital campaigns can be very affordable. Even startups can invest small amounts to start generating business. Some offline marketing options (like television) are not accessible to everyone.
- Because everything is measurable, profitability is much more efficient. Most platforms and systems have smart tools that optimize your results automatically.
- Internet is synonymous with interaction. Your conversations with potential customers are two-way, so you can understand their concerns, needs, and preferences.
- Digital implementation is generally easy and less costly than other channels. However, this can vary depending on the needs of each business.
To carry out digital actions, you need a computer and a specific platform, depending on the e-marketing campaign you want to launch. While it is increasingly easier to launch your own campaigns without prior knowledge, it is highly recommended to first understand the key concepts of each action to know what you are doing. You can also hire a digital marketing and advertising agency with experts continuously trained in each area of digital marketing. This is what we do at Dos Setenta.
What e-marketing actions can I take?
Website Design and Development
This is the digital starting point for any business: your own space on the internet. There are different platforms that allow you to create a simple website, for free or at very low cost. But it is likely that you have specific needs that a template cannot solve, requiring custom programming and design. In this guide, we provide some tips for creating a professional website.
E-commerce
If your business is a store, you will want to start selling online immediately. Again, there are many options that can suit your needs, depending on your company’s characteristics, such as:
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- International shipping
- Large number of products
- Customization options
- Whether you are wholesale or retail
Search Engine Positioning
As of 2021, Google is the most used search engine in Spain with a 92% market share. On search engines, you can run paid SEM campaigns (generally affordable with good performance) or organic SEO positioning. Organic positioning aims to appear for free in search engine results for the searches or keywords that define your business. We explain the differences between SEO and SEM in this article.
E-marketing Advertising Campaigns
From search engine marketing to banner campaigns, social media ads, or email, digital campaigns allow you to achieve results, whether clients or sales, quickly and without the need to invest large amounts. The key is to find the right channel, stand out creatively, and measure everything from the beginning.
Social Media
85.5% of internet users aged 16 to 65 use at least one social network, representing over 25 million users in Spain. Using social media for your business is a valuable acquisition and communication model, as your potential customers use it to learn about different brands.
Many of them use this channel as their preferred method of communication or when they need support. If you still don’t believe in the importance of digital marketing and social media for your business, this article explains why you should use them.
Measurement of E-marketing Tool Data
As mentioned before, everything in the digital environment can be measured. At Dos Setenta, we cannot help but quote British mathematician William Thomson Kelvin:
“What cannot be defined cannot be measured. What cannot be measured cannot be improved. What cannot be improved always degrades.”
Defining metrics and objectives, measuring data, analyzing it, and drawing conclusions is essential for any e-marketing action to succeed.
Where to start?
Evaluate your starting point and identify your needs. If you already have a website, assess its quality (for example, does it generate enough business?) and whether it needs improvement. If you are not measuring, remember it is essential to do so. Need to increase your revenue? You will need campaigns— but where should you run them? Consider step by step what you need, what budget you have, and your digital capabilities.
If you are unfamiliar with the digital world and need help, contact us for a free evaluation. At Dos Setenta, our goal is to grow with you. We are a digital marketing agency in Madrid that works with national and international clients. Our location does not limit us from reaching clients worldwide. Do you want your business to have no geographical limits? We can help.
