If you have online stores, you’ve probably thought about following the marketing trends coming this 2022. Marketing is of vital importance, as it can make your business rise completely or fall dramatically.
For your business to be successful, it’s best to start with a solid marketing strategy. But which strategy is the best? Here we’ll tell you everything you need to know to make the most out of your social networks.
The Best Digital Marketing Ideas for Online Stores in 2022
1. SEO Positioning
It’s clear that if you want your online store to succeed, you must appear on Google’s first search pages. That way, you’ll have a greater chance of people visiting your store instead of others.
Using these tools correctly will allow you to make the most of everything and achieve better results in sales, visits, and any digital project you pursue.
The interest in appearing in these positions continues to grow because it’s highly likely that users will choose one of the top three results on Google’s search page.
To simplify the importance of SEO, it’s a matter of statistics. It’s proven that over 75% of users never go past Google’s first page, which currently holds a 92% market share as the most used search engine.
To help you position your online store, we’ve created this short guide on SEO article writing to rank #1 on Google.
2. Social Commerce for Online Stores
One of the most relevant marketing trends for online stores in 2022 is selling products and services through social media, a practice known as social commerce.
With this, you can make purchases without ever leaving the app you’re using. It’s a highly convenient innovation since social media is currently an essential channel for businesses.
Another marketing tactic in this area is to host organized live selling sessions on social networks. With them, potential customers can purchase a brand’s products while interacting through chats or reactions.
This strategy is perfect for industries such as fashion, beauty, electronics, or home decor. Statistics show that the average user spends between 3 to 4 hours daily on social media, making this a very promising sales channel.
3. Influencer Marketing
Partnering with influencers as a marketing strategy is a reality that continues to work and isn’t going away anytime soon. In fact, it’s one of the most commonly used strategies among online stores today.
Influencers can promote products and encourage many more people to want to buy them. It’s important that these influencers align with your brand so their content complements your store’s image. For example, you wouldn’t have actor “The Rock” promoting high-calorie fast food.
Similarly, influencers can provide reviews of your online store’s products, explaining why they work and whether they recommend them. Remember, this approach helps make your product feel more human and relatable to your customers.
4. User Privacy Is Vital for Online Stores
User privacy has become one of the most important global concerns. Yes, we all want to live a digital life, but we also want it to be completely safe at all times.
As a result, many online stores have begun implementing features to ensure full user privacy while gaining a deeper understanding of their customers and creating targeted advertising. This way, your users will know your website is safe, increasing their trust and willingness to buy from you.
You can enhance this security with effective payment methods and by conducting direct sales without intermediaries, ensuring a smooth and reliable buying process.
5. Integrating the Entire Experience Through Social Media
There’s nothing more powerful than showcasing a truly integrated brand experience—it builds immense trust. If you want to create a complete store, share user experiences through social media—for example, Instagram polls or highlight stories featuring customer testimonials.
This approach helps increase sales, gather feedback for improvement, and grow your follower base. Remember, this is your best option if you want to stay ahead with online store marketing trends in 2022.
6. Focusing on People-Centered Marketing
Marketing has evolved over the years thanks to new technologies, and today, it’s increasingly focused on people to make it more meaningful and effective.
Let’s get to know our audience, as well as the consumers of our online stores. The first thing to consider is asking yourself: What do people want from our online store?
Another useful question is: How do our business decisions affect the people loyal to our brand? How can we create value for those who work with us? To answer these questions, it’s best to build a buyer persona, and in this article, we explain everything you need to know.
Understanding how to create value for the people who work with us and shop at our online stores is key. This marketing trend is highly effective today to help you get the most out of your e-commerce business.
Seek Professional Help
Having an online store today undoubtedly requires a lot of work if you want to reach the top in sales. It will take time, but the best thing you can do is start developing your own marketing strategy right now to find what works best for you.
At Dos Setenta, we provide all the essential information you need to grow your online store. However, in such a fast-changing and competitive environment like digital marketing, professional support is indispensable. We are a web e-commerce agency offering consulting services for online stores, where we’ll identify the weak points in your sales funnel and show you how to improve them.
At Dos Setenta, we believe that actions speak louder than words. We can assure you that we are a digital marketing agency capable of improving your business’s visibility and reach. If you search on Google for “marketing agency“, you’ll find us among the top results. Would you like your store to appear in that position for the keywords your customers are searching for? Get in touch with us, and we’ll be happy to help you.
