Creativity is key in advertising. Creative advertising is what brings life to the messages about products or services; without it, they could become boring for the audience.
Nowadays, we are bombarded by ads, so creativity is key to maintaining the viewer’s attention and standing out from the crowd.
For many people, a creative ad is one that is smart or funny. It’s the way to make the ad memorable. It’s hard not to remember even five ads that you saw this week that were especially creative. Also, if the ad is not linked to the product or brand that sells it, it’s ineffective. We see thousands of ads daily, so we should at least remember a few that we liked. People always prefer quality over quantity. According to Howard Gossage,
“People don’t read ads. They read what interests them, and sometimes, it’s an ad.”
What is creative advertising?
Creativity involves turning new and imaginative ideas into reality, and it develops in two processes: thinking and then producing. If you have ideas but do not act on them, you’re imaginative but not creative.
Creative advertising generates a novel and appropriate product. It is original and unpredictable. The bigger the concept, and the more it stimulates, the more creative the product is.
Original advertising techniques for creating ads in Google Ads and Facebook Ads
Creativity is key when creating ads on Google Ads and Facebook Ads. It should be appreciated in the:
- Ad titles
- Ad texts
- Images or videos
- Landing pages
- CTA buttons
The best thing about advertising on social media and Google Ads is that you can segment by behaviors, interests, and demographic data of your target audience. Both platforms allow you to create your own audiences, with remarketing or email, and also create an audience from scratch with all the information they have about the user. The image you add to your ad and the persuasiveness of the text also play a role in getting people to engage or click to visit your website.
One of the most creative and innovative advertising campaigns in Google Ads is DSA campaigns, which show ads dynamically to users, making it much easier to create ad groups and ads when there are thousands of products. These ads allow for more creativity since they are completely different based on the product. These ads are activated based on the organic content of our website, not with keywords.
In Remarketing campaigns, creative advertising is also important
because they target users who visit your website but do not buy. You need to persuade them with something creative to encourage them to buy or request information about your service, and this should be done with a special ad or landing page. To do this, you need:
- Create a very attractive specific page: including promotions, discounts, or CTAs that catch attention.
- SEO optimization to ensure the ad title works well.
- Create an ad group in the DSA campaign.
- Include offers or special discounts in the ad description.
- Include the URL of the special landing page with offers in the ad.
- Have the remarketing tag on the website, create the list, and add the list to the campaign.
One keyword per ad group
This means creating groups with unique keywords, meaning creating groups where only one word triggers the ad, rather than using 15 to 20 as recommended by Google Ads. The benefit is that you can improve the quality score of the keywords, and therefore the CTR. This way, more diverse ads will be shown.
Creative ads
Differentiate yourself from the competition with unique and advanced ads. There is a lot of competition, and not just any design will work. You need to have a text, image, or video that stands out from the rest to showcase your products. The message must be tailored to the target audience (men, women, age, etc.) so that the campaign works as a whole and you can achieve your goals. There are ad formats: carousels, cinemagraphs, or calls to action with images, and this is how you create creative advertising in campaigns.
