Social media is the cornerstone of a brand to build a loyal community and approach its target audience. However, achieving this requires hard work. One of the most coveted and difficult challenges for any brand on social media is achieving good engagement; the degree to which a consumer interacts and commits to a brand.
If a brand wants to achieve loyalty from its audience, it must have a strong commitment to its customers and users. For this, it is essential to have good communication centered around brand marketing and interact with the customers.
More and more companies are jumping into social media trying to achieve good engagement, but not all achieve the expected result. Why? The majority of companies are not committed to social media, they don’t connect with their target audience, and most importantly, they don’t follow a strategy to create a large community.
How to achieve good engagement on social media?
To generate interaction between users, the role of a Community Manager exists, who is responsible for knowing your target audience in detail and helping to grow a large community on your social media. However, to achieve good engagement on social media, every company or brand must answer a few questions:
- Who is the target audience of the brand or company?
- What valuable content can I offer to my community?
- How do I differentiate myself from other brands or companies?
- What interests and needs does the community with whom I share my social media have?
By asking yourself these questions, you can create good content on social media that is tailored to your community, interesting, and relevant, attracting them to your brand and fidelizing them. You should always think about your followers and what they would like to see; this will help improve and increase engagement with your company’s content.
Steps to improve engagement quality on social media
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Care about your community
Gaining followers is not an easy task, just like keeping them. It is important that you show interest in each of your followers and especially create content tailored to their tastes and interests.
How can you know what content to publish on social media?
To create valuable content on your social media, you always have to ask your followers what type of content interests them, ask for their opinion on the content you publish, and what topics they would like to see/read. All this can be done through surveys, stories, private messages, etc.
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Interact with your followers and fans
All the followers who follow a brand are interested in it, but is the brand interested in them? This is a key factor that followers take into account. Every brand should pay attention to its followers and interact with them through mentions, likes, comments… Nowadays it is very easy to interact with users! Take advantage of this feature and significantly increase your community.
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Create more visual content
Millions of pieces of content are generated on social media every day, so you need to create eye-catching content to grab the attention of users. Remember, digital design is essential in an online marketing strategy.
What content can you create to generate more interaction?
- If you are going to create a blog article, make sure to add at least 3 to 4 images along with a short infographic.
- Create infographics that are very visual, they are becoming very popular on social media.
- With the introduction of reels on Instagram and the new TikTok platform, videos are a very viral format and will become the most interactive content in the future.
- Provide your audience with more relevant information through Ebooks or informative guides.
Users today are looking for high-quality content that provides them with relevant information, that is brief, and with good digital design.
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Be consistent on social media
This step is very important if you want your interactions to increase. There is a lot of competition on social media, and it’s necessary to be consistent and publish often. As advice, you should create a content plan for what you want to upload on social media. Note that this doesn’t mean you have to post daily, but rather be consistent. It’s better to generate less content that is of great value for your community.
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Include call-to-action / calls to action in your content
If you want your community to interact with your content, you must generate calls to action regarding the posts you upload to social media. However, you must ask for this in a correct and friendly way.
Involving your community in your posts will make increase your engagement on social media in no time. To do this, you should ask questions like:
- Did you like our post?
- Comment if you agree with the post.
- What topic would you like to see in the next post?
- Do you have a friend who would be interested in this content? Mention them.
With such questions, you will encourage your followers to comment on the posts and share their opinions on the matter.
As we mentioned earlier, social media is fundamental in an online marketing strategy for any brand or company. Thanks to these five tips we have shared, you will achieve a significant increase in engagement on social media. But, to achieve this, you must know how to use them well, adapting them to your brand identity and values.
If you don’t have enough time or are looking for a digital marketing agency to carry out a social media marketing strategy at Dos Setenta, we are ready to help you increase your sales and boost your business on online platforms. Want more information? Get in contact with us and meet our community manager team.
And to complete this blog article even more, we want to offer you an infographic summarizing all the actions you need to take to increase your brand’s engagement.
